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article imageTraditional Newspapers Might Publish Your Comments On Your Social Network Profile

By Angelique van Engelen     Dec 16, 2007 in Internet
Pluck, the Reuters' owned blog aggregator which has a clientele of over 200 online media publishers including the Washington Post and USA Today, is going to build 'reader comment' apps for Facebook and MySpace on behalf of those newspapers.
Pluck, which syndicates content, is the first outside party to offer traditional newspapers the chance to be represented on the social networks. It works this way; you post a comment on an article on the newspaper's online pages and if you are a social network member, the comment will appear on your profile for all your friends to see.
Dubious or what? I for one hope that the comment box will come with an option to cancel this because I simply do not like newspapers taking these kinds of liberties. says people who comment on newspaper articles will see their comments and the article in their social network profiles. This way, their friends can read what they had to say about the news.
According to Dave Panos, ceo of the company, traditional media can connect with audiences in a new way, according to a story published initially on a Reuters website, picked up on by, PaidContent as well as by the Editors Weblog.
Social networks are dominated by younger readers, a much sought after target group for papers. The service could help increase ad revenues. Newspapers are suffering from declining ad revenues in their print editions.
I think that all's very well and great, but it would only be advisable if people were given an option. Not to do so would mean that your profile pages on Facebook and other social networks would be 'enriched' from outside the walls of that Network. That is similar to the ill conceived idea called Beacon which Facebook had to drastically alter two weeks ago. The launch of Beacon, an advertising tool that tracks Facebook members' actions on sites like Ebay even outside the Facebook realm, was highly criticized by Facebook members and civil advocacy groups alike for invading people's privacy.
If newspapers now are jumping on the bandwagon of privacy invasion-as-if-it's-normal, all hope for the future is lost for social networks, in my opinion. You might argue that this is not a sales related application, but all the same, people should to the line at the boundary.
More about Pluck, Beacon, Facebook
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