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article imageOp-Ed: Time Magazine Takes Cheap Shot at Imus Return

By PTBartman     Dec 10, 2007 in Entertainment
In April when radio legend Don Imus was fired, Time Magazine ran his photo on the cover and dedicated a significant part of the issue discussing the Hall of Famer's downfall.
When he returned to the nation's airwaves December third, Time decided all it was worthy of was a seven word quote taken out of context. Does Time have an Agenda? You decide for yourself.
Each week Time magazine runs a column, Verbatim, in it's briefing section. The format of this piece is a direct quote, a picture and a comment. Does the Media have an obligation to present the quote in the context it was intended? Time Magazine doesn't seem to think so.
In the Dec. 17 issue's uncredited column, Time ran a picture of radio legend Don Imus with the following quote and caption: “The program is not going to change.”
DON IMUS, on his return to broadcasting after he was fired for making offensive comments about the Rutgers women's basketball team this past April.
At face value, the way Time presents it, it seems that Mr. Imus is pledging to keep making offensive comments and nothing has changed since April.
Those may have been the words he used but it ain't what he said.
The quote, “The program is not going to change”, came as part of a several minute opening statement where Mr. Imus addressed what happened in April and what has taken place since including his April thirteenth meeting with Coach Stringer and the Rutgers team. An event that he described as “life altering.”
During this segment Imus promised, “I will never say anything in my lifetime that will make any of these young women at Rutgers regret or feel foolish that they accepted my apology and forgave me. And no one else will say anything on my program that will make anyone think I did not deserve a second chance.”
He then goes onto say “Other than that the program is not going to change”
Journalistic integrity is a phrase that seems to have fallen by the wayside in recent years. It's the belief that a free press is integral to a free society and that with great power comes the greater responsibility to present the news accurately and in context.
Time Magazine seems to have forgotten that. Time Magazine seems to think that America is better served by agenda than truth.
It is the Press's job to hold politicians accountable, but who holds the press accountable? The People. And it's time we started doing our Job. It's time we remind the media their job is to report the message, not decide the message.
If we can't trust Time Magazine and the rest of the mainstream media to report a story like Don Imus's return accurately, how can we trust them to accurately report something important, like the presidential campaign? And if we can't trust them why do we need them.
How to reach Time Magazine:
Fax: 1-212-522-8949
Letters: TIME Magazine Letters
Time & Life Building
Rockefeller Center
New York, N.Y. 10020
I'm PTBartman and I approve this message.
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