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article imageVideo Bloggers On Current.Com Now Vetted By Editors From The Guardian, Salon.com

By Angelique van Engelen     Dec 8, 2007 in Technology
Current.com, the news station launched by ex US Vice President Al Gore, has linked up with the Guardian and Salon.com to offer a peer-to-peer news and information network to US readers. Its vloggers might be published in these prestigious media.
Current signed the deal hoping its content will reach more readers. This means that its bloggers have a chance to get published in the Guardian and Salon.com.
Current operates a new vlogging concept which is aimed to work two ways; it allows top media brands access to Current audiences and it aims to distribute the vlogs on media websites too. Vloggers post both on current TV and on Current.com, while also providing media brands with high-quality Current-produced vlogs for their own websites.
Some of the Guardian’s journalists will be producing vlogs for
Current. These include Dave Hill, John Harris, Seth Freedman and Anna Pickard. Salon contributors include Alex Koppelman, Tracy Clark-Flory, Rebecca Traister and Farhad Manjoo.
Current will package a single vlog each day for television, supplied by correspondents from The Guardian and Salon. A web-friendly version of this product goes live on Current.com, Salon.com and Guardian.co.uk.
The deal is clearly designed to generate significant interaction with audiences. Current says that those vlogs on current.com that generate dialogue with its online community are especially eligible for inclusion into Current TV. This will “enable them to contribute to topics initiated by The Guardian and Salon journalists”, according to the company.
So far, Salon.com has published some three TV pieces that are linked with blog articles. One of these is Tracy Clark-Flory's tv piece on whether feminists simply just want a female president. This follows on from a blog entry she wrote previously and it invites people to participate in a discussion.
"Current is committed to meeting the ever-evolving needs of our
young adult audience, so it is important for us to align with brands
that are well respected media leaders," said Joanna Drake Earl,
president of new media for Current, explaining the move. "This program gives journalists and bloggers from other established content providers, such as The Guardian and Salon, an opportunity to be seen and heard within Current's community, while we engage them in conversation with our online and TV audiences about subjects that they are covering everyday."
Current was founded by Al Gore and entrepreneur Joel Hyatt as a peer-to-peer news and information network. Its schedule is made up of short form, non-fiction, programme "pods" and demand is dictated by the viewers (via the Current website) who have the power to vote or "green light" programmes onto the network.
Current has a US audience numbering 40 million as well as 11 million subscribers in the UK.
Other companies looking at new ways to link with their audiences are also canvasing new media options.
For example, Reuters' YouWitness program enables audiences to submit photos and videos of news events. If the company or its affiliate Yahoo! chooses to publish your footage, it pays for content. Reuters also might publish the material on its professional picture service, used by thousands of news organizations worldwide.
Other companies looking at including audiences more directly into their coverage have outsourced the creative thinking involved in such programs to specialists. For instance, Northern UK media specialists Meldonline recently closed entries for participation by professional journalists and designers to undertake creative assignments for such companies as Sky News, Johnston Press and HayMarket Media.
More about Current, Guardian, Salon
 
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