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article imageFacebook backs down over Beacon

By Fortunesfool     Dec 2, 2007 in Internet
In a display of internet 'people power', Facebook members have forced the social networking site to change the way a controversial ad system worked after users protested against the 'intrusive' Beacon system.
More than 50,000 Facebook users signed a petition calling on the company to alter or abandon Beacon. Beacon told friends and businesses what users looked at or bought and although it was an 'opt-out' system many users complained that they never had the chance to opt-out.
Beacon will now be an 'opt-in' system rather than opt-out in response to the protests. It had been popular with retailers with more than 40 websites, including, and Blockbuster, signing up.
Although the system has now been changed and Facebook even offered a written apology to users it is possible that this may not be the end of the issue. Two consumer rights groups, the Electronic Privacy Information Center and the Center for Digital Democracy, are believed to be compiling a complaint to the US Federal Trade Commission.
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