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Scotland spends $250,000 for a new slogan: 'Welcome to Scotland'

By Chris V. Thangham     Nov 29, 2007 in World
Scotland spent six months of research and $250,000 to create a new slogan to boost tourism. What did they come up with? “Welcome to Scotland” is the new slogan, as the country has abandoned the previous “the best small country in the world” slogan
The new slogan, “Welcome to Scotland”, was revealed today in a grandiose manner, but so far all it has received is a response of shock and disbelief from the public.
This new slogan will replace the Scottish airport signs that says “the best small country in the world”. The new slogan will also be available on posters along with the local Gaelic language translation, “Failte gu Alba”.
The posters will include a number of images representing the various walks of life in Scotland. It will have a boy looking at the exhibit at Kelvingrove Art Gallery and Museum in Glasgow, a man in a raincoat walking in Edinburgh city and a picture of Inverness.
The new slogan project took six months to create and cost the Scottish tax payers $250,000 according to the Times of London.
Some have criticized this campaign for lacking any character.
Antia Califano, senior consultant with 2012 London Olympics logo creator Wolff Ollins told the Times of London:"It all fails to convey the spirit of the place, the emotion. If the purpose of branding is to create an emotional connection, they are not doing that."
In my opinion, they could have just asked a child to come with a slogan like this in exchange for a chocolate bar.
Politicians are the same breed wherever they live, it seems.
More about Scotland, Slogan, Tourism