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article imageHP No Longer Makes Digital Cameras

By malan     Nov 8, 2007 in Business
Following a steady decline in market share Hewlett-Packard announces they are retreating from the digital camera business. HP will instead focus on a new "Print 2.0" strategy.
According to PC World HP is not abandoning the digital camera business as a whole but will invest more in a new print strategy that involves making Web content easier to print out, hopefully convincing more people to print out more webpages, continuing the high profits that HP has always enjoyed from selling ink cartridges.
HP believes that the strategy shift will boost HP's position in the photo printing and online photo services market, while accelerating the company's retail photo-finishing business.
Although HP has stopped manufacturing cameras they will continue to sell their existing line until the end of the year.
TechCrunch reports that HP’s share of the digital camera market in the US has been shrinking steadily, going from 7 percent at the end of 2006 to 4 per cent at the end of June. This compared to the 15 per cent they held in 2001.
More about Hewlett packard, Cameras, Market
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