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article imageHardee's unveils 920-calorie burrito breakfast sandwich

By Chris V. Thangham     Oct 16, 2007 in Health
Following the footsteps of Monster Thickburger (1,420 Calories) sandwich, Chicken Salad (1,100 Calories), Hardee’s introduced another high-calorie product: the Country Breakfast Burrito, which has 920 calories and 60 grams of fat.
On Monday, Hardee’s unveiled its new Country Breakfast Burrito, a sandwich that has two omelets, filled with bacon, sausage, diced ham, cheddar cheese, hash browns and sausage gravy wrapped inside a flour tortilla. Each burrito contains 920 calories and 60 grams of fat.
Brad Haley, marketing chief for the St. Louis based fast food chain, is very proud to announce this new sandwich and said this burrito offers a fast food convenience you may find in big restaurants. Unlike the big restaurants, one doesn’t have to sit and dine a high calories food; this new burrito sandwich is portable.
In 2003 the chain introduced a line of big sandwiches, including the Monster Thickburger. The 1,420-calorie sandwich is made up of two 1/3-pound slabs of beef, four strips of bacon, three slices of cheese and mayonnaise on a buttered bun. It sparked a lot of controversy at that time, but Hardee’s kept the sandwich.
Later it introduced a chicken salad, topped with onion rings and crispy chicken. The salad had 1,100 calories and 83 grams of fat.
Even Hardees' chicken salad — topped with onion rings and crispy chicken — has 1,100 calories and 83 grams of fat.
The Center for Science in the Public Interest, a Washington-based advocate for nutrition and health, has called the Hardee's line of Thickburgers "food porn."
Jayne Hurley, senior nutritionist, said this burrito was another lousy invention by a fast food company. She called it “country breakfast bomb”; it represents half a day’s daily calories requirements and full day’s worth of saturated fat and salt. All consumed in just one sandwich and as added bonus contains high cholesterol. And when added with their other meals, they will break the daily requirements barrier very easily.
Haley and Hardee’s make no apologies and say they are not trying to hide it:
When consumers go to other fast-food places they feel like they've got to buy two of their breakfast sandwiches or burritos to fill up. This is really designed to fill you up."
The government's Center for Nutritional Policy and Promotion recommends a daily caloric intake ranging from 1,600 calories for sedentary women and older adults to 2,800 calories for teenage boys and active adults. Hardee’s say its core customers are young men ages 18 to 34.
This sandwich is available for $2.69 each but when sold in a combo it is available for $4.09 includes hash rounds and coffee.
I think this is more irresponsible behavior by a fast food restaurant that doesn’t care much about the health of its customers. This type of action shows they only care about profit and publicity.
As long there are people who will entertain them by eating such high-calories food, Hardee’s will continue with these crazy ideas.
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