An avid patriot, Colbert aims to inform Americans by outwardly taunting them with his misinformation. It's formula that's ignited his career from his "Daily Show" beginnings to his new book, "I Am America (and So Can You!)"
According to Colbert, his book was more of a dictation than him actually writing the book.
"Now, you might ask yourself, if by yourself you mean me, "Stephen, if you don't like books, why did you write one?" You just asked yourself a trick question. I didn't write it. I dictated it. I shouted it into a tape recorder over the Columbus Day weekend, then handed it to my agent and said, "Sell this." He's the one who turned it into a book. It's his funeral. But I get your "drift." Why even dictate? Well, like a lot of other dictators, there is one man's opinion I value above all others. Mine. And folks, I have a lot of opinions. I'm like Lucy trying to keep up with the candy at the chocolate factory. I can barely put them in my mouth fast enough. - In fact, I have so many opinions, I have overwhelmed my ability to document myself. I thought my nightly broadcast, The Colbert Report (check your local listings), would pick up some of the slack. But here's the dirty little secret. When the cameras go off, I'm still talking. And right now all that opinion is going to waste, like seed on barren ground. Well no more. It's time to impregnate this country with my mind."
Colbert is genius when it comes to promotion. His "Wrist-Strong" campaign continues with celebrities and fans continually paying for the wristbands only for them to be passed onto "people more famous than you." Colbert celebrates his ability to see people listen to what he has to say.
"I celebrate myself, and sing myself, And what I assume, you shall assume. That "I" he was talking about? It's me. Bottom line: Read this book. Be me. I Am America (And So Can You!) by Stephen Colbert."