Melanie Ritter went to Target to buy her daughter an iPod for her birthday. When her daughter opened the box she didn't find the iPod, but instead found rocks inside. This was only a part of the entire story behind Mrs. Ritter's adventure for an iPod.
Ritter initially bought her first iPod at Target, and realized later on she has instead bought a box of rocks. When Mrs. Ritter returned to that Target they didn't have the same iPod in stock. When she asked for a full cash refund, Target said they could only give her in-store credit because Mrs. Ritter had bought the box of rocks on a store credit card. She drove to a second Target which did have the iPod in stock. She asked to open the box first, but the store said she had to buy it before she could open it. She did, and opened it in front of the employee, only to find it too was only filled with rocks. Defeated, Mrs. Ritter told her daughter to pick out $350 worth of merchandise around the store for her birthday present. Mrs. Ritter contacted a consumer reporter who has only been able to become more frustrated at Target's inability to answer her questions.
Target obviously has a problem in Mrs. Ritter's are when it comes to supply of iPods. Mrs. Ritter might have had more success getting a full refund at that first store if she had called Target's 1-800 line while she was in that store, or asked for a manager. This was obviously an extenuating circumstance where the no refund policy should have been waived, and it takes someone in a position of higher authority to do that. Shoppers have a policy of their own, it's called the "rocks are not an even exchange for an iPod" policy.