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article imageIt is gentle and refreshing £32.92 a litre at Boots. It’s water

By Chris V. Thangham     Oct 6, 2007 in Environment
Boots a shopping center in UK sells its ‘Expert Sensitive Refreshing Facial Spritz” product and advertises it as a specially formulated product to refresh and hydrate the face. It costs £3.99 for a 150 ml bottle and it has one ingredient “Aqua”.
Boots confirmed about this exciting new product yesterday to the newspapers and is also available at its online store. This specially made “Expert Sensitive Refreshing Facial Spritz” is one of the many new products they are introducing in their health and beauty department for its customers. It says these products are “the definitive answer to those everyday health and beauty problems we all suffer from, but keep putting off”.
This “Expert Sensitive Refreshing Facial Spritz” promises to protect the skin from dryness and claim it is hypoallergenic and fragrance-free and it instantly cools and freshens the skin. And the price it is selling for £3.99 (£32.99 for 1 liter, US$65), one must be thinking it must contain exotic substances. But the customers will be surprised to find only one ingredient listed in the bottle and it is “Aqua”. This price makes this Spritz product more expensive than whisky and the extra virgin olive oil product.
Boots advertises this product “Expert Sensitive Refreshing Facial Spritz” as follows and is available here for.
Sensitive skin needs extra care throughout the day which is why this gentle facial spritz is specially formulated to refresh and hydrate. Hypoallergenic and fragrance-free, it instantly cools and freshens skin, helping protect it from the drying effects of central heating and air conditioning.
When the customers were made aware of this product, they felt shocked that a big store like Boots will sell such a product for an exorbitant price. Phillipe Wall, a Belgian chocolatier summed it up best about this product: “It just goes to show how gullible some people can be.”
A sample test done with the spritz product and tap water didn’t show any differences. Ann Hearn, 60, a Boots customer said if she wanted to refresh herself she would splash some water on her face and certainly wouldn’t pay £4 for a spray of water.
Alan, a grey-haired veteran of countless doorsteps, said this Boots product is like daylight robbery and tested this product and felt no significant difference.
Heather Szkwarczuk, an expectant mother, bought this product on sale, said to the newspaper about this product:
I bought a can the other day but only because it was reduced to 90p. Even then I had to think twice about it. I thought it might help to cool me down during labor.”
Which?, a consumer group said Boots is not the only that is selling such a product, check other stores they sell under fancy names. They requested the customers to check the ingredients before they purchase any thing.
Boots after it was revealed in the news admitted that the spray is 100 percent water, but still claims the spray is “specially formulated”. And its spokeswoman said to the media:
While the product is water, the process it goes through is intense and includes removing impurities and bacteria. The cost of the product is a combination of purifying the water and the technology needed to deliver it.”
Which the customers can do themselves at home with home filtering units. The trading standards department of Nottinghamshire County Council said they can’t stop Boots from selling this product, the customers should decide for themselves whether to buy this product or not. Maybe the customers should boycott companies like Boots will stop selling, but as long as gullible people are around Boots and others will sell similar products like this.
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