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article imageSony Unveils World's First OLED TV

By David Silverberg     Oct 1, 2007 in Technology
Forget LCD and plasma. Sony unveiled the first organic LED display today, announcing the revolutionary technology will be on sale in Japan on Dec. 1 for $1,740 (CAN), or 200,000 yen.
Digital Journal — The 11-inch XEL-1 television is winning attention for being just three millimetres thin, made possible because OLEDs are self-luminescent and do not require a backlight. They use electroluminescent organic materials sandwiched between two plates, allowing for brighter and richer images.
Sony’s press release stated:
OLED also delivers advanced levels of contrast and brightness, wide color reproduction range and rapid response time to realize stunning picture quality. Furthermore, with its limited environmental impact, OLED has attracted widespread attention as a highly-anticipated next-generation display device technology.Sony, the world’s No. 2 LCD maker behind Samsung, is banking on OLED displays to finish first place in this nascent market. Sony Corp. president Ryoji Chubachi told Reuters:
I want this world's first OLED TV to be the symbol of the revival of Sony's technological prowess. I want this to be the flag under which we charge forwards to turn the fortunes around.The OLED display market is expected to skyrocket in the coming years. In 2008, OLED sales are expected to rise by 117 per cent, a report by DisplaySearch said last month. The report went on to explain OLED’s benefits:
As OLED displays become more prevalent in key small/medium display applications...they become increasingly competitive with LCDs, offering advantages in image quality, viewing angle, form factor, response time and higher contrast ratio.If a sneak peek at OLED technology is any indication, the successor for LCD is coming around the corner. I saw how OLED worked at the recent Sony Fall Dealer Show, and I was amazed by the image’s vivid richness. It didn’t look like a regular TV screen; it looked like a window into real life.
As impressive as OLED is, the young technology faces several drawbacks. It’s incredibly difficult to create larger OLED panels, stunting its reach to become the true champion of next-generation high-definition TVs. Also, higher retail prices will attract early adopters with money to burn, so OLED’s true potential will only be realized once its price point becomes affordable.
And let’s not forget availability. The world’s technorati are in a tizzy over Sony’s OLED announcement, but non-Japanese consumers will have to wait for an indeterminate time to get their hands on this visual splendour. No overseas launch dates have been announced. I guess it’s all about delayed gratification; once OLED displays begin to dominate the home-theatre market — and rest assured, that day will happen — the debate over buying LCD or plasma will soon shift to one main question: OLED or the other stuff?
To see's Web-TV report on the Sony Fall Dearler Show, including coverage of its OLED displays, please see the video below:
More about OLED, Sony, Lcd, Xel-1
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