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article imageGiant adverts set for world's busiest runways

By RobotGod     Sep 24, 2007 in World
Advertisers aiming to reach high-flyers with no alternative distraction will soon have a new method: advertisements the size of three football pitches seen by plane passengers coming in to land.
reuters reports that UK-based Ad-Air has launched its new service in London on Tuesday, offering brands the chance to place huge adverts near the runways of some of the world's busiest runways.
They are backed by 5 million pounds of private equity finance, and say they spent five years securing sites around the world's busiest airports, which include Heathrow, Paris, Geneva, Atlanta, Los Angeles, Tokyo and Abu Dhabi.
The first advertisement will appear in Dubai next month.
According to Paul Jenkins, managing director of Ad-Air, the ads will appear in "clutter-free environments and moments free of any other commercial messages".
It gets even more sophisticated. Operations Director Haakon Dewing said that the adverts could develop to produce a moving image that would start each time a plane comes into sight.
These advertisers are getting more and more daring. The question is, when will people have had enough. How much is too much?
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