reports that Armstrong, a cancer survivor, launched the yellow bands during the 2004 Tour bearing the words "Livestrong." They became an instant success at a dollar each and become a great money maker for his foundation.
They are also very recognisable for those fighting against cancer. Armstrong wears his all the time, so does cancer-sufferer and White House spokesman Tony Snow, along with many other high profile personalities.
The foundation alleges that the Oklahoma-based Animal Charity Collar Group essentially stole the idea when they produced yellow dog and cat collars embossed with the words "Barkstrong" and "Purrstrong."
The collars went on sale in 2005 and "use the same color, the same or similar materials, similar wording ... and similar fonts," according to the documents.
I'm not sure that color and font and material gives them a case here. It seems like people can easily tell the difference. Instead of fighting in court, they need to concentrate on the disease.