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Swingers are growth business for U.S. firms

By RobotGod     Aug 20, 2007 in Lifestyle
Matt Virtue, a consultant at a Washington law firm, says he spends more than $10,000 a year attending conventions, hotels and clubs where he and his girlfriend can have sex with other partners.
Yahoo reports that swingers are turning into a profitable business.
"Any other hobby that I was into at 40 years old is going to cost me $10,000," he said from a hot tub he was sharing with his girlfriend and a couple with whom they had been intimate the night before. "Dude, I'm addicted to it, there is no doubt about it."
This kind of enthusiasm has turned what was once a private passion into a multimillion dollar business. Lifestyles Organization is the nation's largest swinger services company, and has annual sales of $15 million.
The swinging lifestyle rakes in millions of dollars for specialty clubs and hotels all over the world. The United States as well as Jamaica, Mexico, France to name a few countries.
"We're talking about a lifestyle, but in reality we are also talking about a business," Robert McGinley, 73, the president of Lifestyles Organization, said during its annual convention in Las Vegas, which attracts about 900 couples.
The demographic that Lifestyles Organization caters to is a middle-class who want to meet like-minded couples and they generally want to hide their passions from what they call "vanillas". Their name for conventional couples.
One 48 year old woman, attending the convention from Boise, Idaho said that she and her husband spend as much as $8,000 a year on weeks of club visits during their swinging vacation.
For this year's event, Lifestyles Organization contracted out an entire hotel near the Las Vegas Strip and even organized seminars and parties for the middle-aged couples.
Some of the more hardcore or most exhibitionist couples gathered in open hotel rooms after midnight, having sex as others watched or joined in. Some engaged in small talk as they were engaged in sex, including one man who they say bragged about his son in medical school.
They are not sure how many swingers there are in the country so it is hard to gauge just how booming this business is or could turn out to be.
Rick Conner, a swinger and author of a swinger advice book thinks that there are 100,000 U.S. swingers, with 20,000 active. Some believe it is in the millions.
Couples paid a registration fee of $690, $200 of that covered costs, leaving an overall profit of more than $400,000. Couples pay additionally for their hotel rooms and flight costs. Obviously this is a lifestyle demographic who does not mind laying out the money.
Conventions bring the Lifestyles company $4 million in annual sales. Then their travel business that books swingers into resorts such as Hedonism II in Jamaica or Desire in Mexico bring in another $10 million to $12 million a year.
"You have resorts with big-name resort companies that are catering to it," McGinley said. "They're not into swinging at all, but they are into making money, and we're the ones that provide the clients for them."
Seems like it is not only good business for Lifestyles Organization, but it is obviously helping the travel economy as well.
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