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article imagePepsi Admits Aquafina is Just Tap Water

By Chris V. Thangham     Jul 27, 2007 in Health
Bottled water initially started off selling water by claiming it originated from springs, but later they started filtering regular water and selling them without mentioning this obvious fact.
Today Pepsi admitted that their bottled water comes from Public Water sources.
Corporate Accountability International has been urging Pepsi, Coca-Cola and others to mention that the drink comes from the same source as tap water. Until now they had refused but finally complied to state this fact on the bottled water label. Pepsi will mention in their Aquafina brand that it comes from “public water source” before they mentioned only P.W.S without any explanation.
"If this helps clarify the fact that the water originates from public sources, then it's a reasonable thing to do," PepsiCo (nyse: PEP - news - people) spokeswoman Michelle Naughton said Friday.
The Corporate Accountability International has also asked Coca-Cola co., to mention in their Dasani water brand. But for now it will remain the same, Dasani claims they mention that the water comes from public water source in their site. But I doubt the customers know, they still think it comes from a spring source. Coca-Cola spokeswoman Diana Garza Ciarlante says the Dasani label clearly states that it is purified water.
Bottled water sales are a good revenue source for Pepsi and Coca-Cola and produce a healthy profit margin compared to their cola brands, which are selling less because of health concerns.
Just one word: Instead of bottled water, you can filter the water yourself with Brita or Pur home filtering systems. Pepsi and Coca-Cola are just deluding their customers.
Ref: Forbes Magazine.
More about Pepsi, Aquafina, Tap water