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article imageApple Store to Begin Charging Entrance Fee

By RobotGod     Jul 23, 2007 in Business
If you just want to see an iPhone at an Apple store, you better bring some cash. They will be charging a $5 fee just to enter. Their excuse? Large amounts of people coming to see the iPhone.
My reaction? It's just another excuse to charge the customer.
According to BBspot you can expect a positive reaction from customers. To this I say: WTF?"Part of the move was to limit crowds to keep the stores safe, but also we wanted to keep the right kind of people in the stores," said vice president of retail outlets, Vince Sciopiano. "By 'right kind of people' I mean true Apple customers with money, willing to pay just to look at our newest wares."They say that it insures that Apple gets the right kind of customer in their store. The kind with money who want to buy.
For your $5 "toll" they give you a shiny crap trinket. An apple button that allows them inside and will track the customer's movements.(Steve "orwell" Jobs, anyone?) And the $5 can be applied toward a purchase on the next visit.
Great so if you go to browse, they are hoping you buy something and fee gets suckers back in the store for another purchase.
They say the reaction was positive in a CA. store.(Is the gene pool that polluted? For real?)
One customer was a little hipper.Not everyone was pleased though. Kyle Martin said, "Five dollars to just walk into the store? It's like they want to be elite snobs or something."What a way to pay back loyal customers who have overpaid a TON for your products in the past. Muse has one thing to say.
Apple, you suck.
I am so glad I have always stayed away from their products. And this kind of thing is why.
More about Apple, Stores, Fee
 
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