There’s another situation waiting in the wings. It’s possible that a rejection by the family might rebound on the Bancrofts. The current share price is largely maintained by the offer price. If they reject the bid, the stock price might revert to its much lower original level. That would be an expensive, unproductive, result.
The family was unable to agree, initially. It asked the Dow Jones board to negotiate on its behalf. The question is now whether that original indecision will now translate into a decision.