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Detroit Real Estate Developer Using Big Incentives To Grab Buyers Attention

By Laura Trowbridge     May 29, 2007 in Business
With the worst housing market in the nation, a Detroit real estate developer has come up with an inventive way to move his properties.
Robert Wolfson, owner of True Loft Living company, is advertising some big incentives to draw buyers to his lofts for sale in trendy Royal Oak and also to the future lofts that will be built in the neighboring city of Ferndale.
Anyone who buys one of his lofts can choose a two-year lease of a brand new Range Rover vehicle, or a full year's worth of the loft's mortgage payments.
The lofts sell for between $239,000 - $370,000.
If the buyer chooses the free one year mortgage they have to go with the brokerage firm that Wolfson's company endorses.
If the buyer wants the vehicle there are no strings attached other than being approved to buy the loft. They could buy the loft and then turn around and sell it at anytime, but still keep their free 2-year leased Range Rover.
The incentive deals are only for the original buyer of each loft.
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