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article imageCisco Gets into the Social Networking Scene

By Kyle Pallanik     May 16, 2007 in Technology
Cisco is not aiming to produce the next big social networking scene, but it does appear to be poised to help out on the technology side, thanks to purchases of Utah Street Networks, Five Across and an upcoming deal with WebEx Communications.
The networking giant is developing products that are geared towards the creation of social networking sites. Their recent purchases, transfer ownership of several existing products that offer just such a flavour both for consumers and businesses.
Utah Street Networks, developed the technology behind tribe.net.
Five Across is a software company that specializes in social networking and their work can be found on such sites as nhl.com.
WebEx Communications is also close to selling its resources to Cisco for $2.9 billion. The company is widely known for its excellent video-conferencing business software.
"There are a set of capabilities we're working on we believe will help enable social networking and help information find people rather than people find information" said Chief Development Officer Charlie Giancarlo said at the Reuters Global Technology, Media and Telecoms Summit in New York.
He said that the company would likely be pursuing smaller services that do not have the resource capital that some popular social networking sites, such as News Corp has with its MySpace site.
He also said that Cisco itself does not plan to develop its own site of this kind. "We are not going to become a retail social networking site... meaning directly dealing with consumers on the Internet" diffusing the speculation that has been building along with their recent acquisitions.
I have to say that WebEx is pretty cool software, I use it frequently at work and when you combine the power of sharing your desktop over the Internet with the possibilities of live network communication amongst social groups, this combination of technology would seem to represent some powerful possibilities.
I don't think consumers need to be too worried about security either, with Cisco at the helm.
More about Cisco, Social Networking, Software
 
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