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New market for green clothing made out of organic fibers and recycled materials

By oinkysmith2     Apr 28, 2007 in Environment
Gear producers make inroads with recycled materials.
The popularity of "green gear" that is environmentally friendly is booming. Green gear is designed using organic and recycled materials, less packing and more energy-efficient manufacturing.
The rock star Bono has started a new Eco-friendly line of clothing with his wife, Ali Hewson, and designer Rogan Gregory. Sustainability has been the theme of the London Fashion Week. Green clothing has already been very popular in the outdoor category and is now crossing over to all area's of fashion.
The idea of green clothing isn't new. Over a decade again in Patagonia they made fleece clothing out of recycled soda bottles. Today companies like Timberland with revenues of $1.6 billion, have started putting labels on shoes telling whats in the shoe — from recycled rubber to energy used in production. By 2009 the company plans to put the nutritional label on all of its over 1,400 line of shoes.
Even the fibers in outdoor apparel are increasingly being made out of organic cotton, along with organic bamboo, help and soy. one cotton t-shirt made from traditional cotton requires one-third of a pound of chemicals, which can seep into the ground and have been linked to cancer, according to the nonprofit trade group Organic Exchange. Sales of Organic cotton are expected to hit $2.8 billion next year. Up from $583 million this year.
Socks made from corn claim to actually be of higher quality than socks made from cotton. REI says that the socks are as soft as cotton, but they stay drier. The socks are about 20% higher than cotton socks but they say people are willing to pay that price for a higher quality sock and to help the environment.
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