Edible Nutrition Facts Printed On Cookie

This cookie has its Nutrition Facts printed on the icing (in edible ink). Is this the future of food?

As one commenter in the link points out, if you eat it from the proper side, it gets healthier with every bite. What is this weirdness? I can see advertisers everywhere suddenly scurrying from their holes and emailing each other in a coked-up frenzy. "Yeah man, we can put our logos on the damn cookie. The cookie! The cookie is the future! Get this. It's edible. Our logo will be inside them! I know dude! It gets better, dude. Really. If the conditions are just right, our logo will reform when it comes out the other end!!!! Advertising coming and going!" Guess what....If everybody can see the nutrition fact that up close and personal, nobody is going to want to eat junk food again. So I don't think this will be some new gimmick.