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HP Announces Biggest Product Launch Since LaserJet - But You Can't Buy One

By malan     Apr 19, 2007 in Business
'Edgeline' technology printers will be HP's biggest product launch ever, but they will not be available to consumers. Consumers are only allowed to purchase the printing services they provide.
Gary Cutler, vice president and general manager for Edgeline technologies says the new Edgline products are going to be HP's biggest printer launch since the LaserJet came out in 1984 and expects the market for them to exceed $30 Billion in the next 2 years.
Edgeline uses a page-wide stationary print-head, decreasing wear and tear by removing contact with the paper. A hydrophilic bonding agent is "fused" to the paper before the ink is applied, resulting in near-immediate touch-dry printing.
The new printers make major improvements in speed, accuracy and quality and lower color operating costs up to 30%... sounds great right? The catch for consumers is that the new printers can't be purchased and will only be made available by HP under a managed print contract with the company that will charge customers per page with prices differing depending on quality.
HP does think that in the future the technology will be implemented into smaller systems that will allow consumers to get them into their homes and offices, but they have given no time frame or definite answer on how or when.
So the new technology is out there and you can use it... but you can't own it. Which means that for those of us still printing small runs from home and work, the future of printing looks fine... but it's going to be a while.
More about Hewlett packard, Printers, Service