EMI Has The Key When It Comes To Unlocking Digital Music

Today, EMI will conduct a media event along with Steve Jobs - the big boss of Apple in the light of the rumoured deal about locks on digital music

In a news item yesterday, it was confirmed that the music of The Beatles would finally go online through iTunes. The invitation to the press went out on Sunday inviting them to attend the talk when it was announced that EMI were about to offer a new digital service. The actual content of the press release has been kept quiet by EMI, although at a mobile phone conference only last week, the chief of EMI had nothing but good words to say about Apple. In an article in the Wall Street Journal it was stated that the company, EMI had, quite controversially, an idea to sell a vast amount of music which didn't have digital rights. At the same time, Apple had called for the scrapping of digital rights management on music, (DRM) saying that it would be good news for consumers when downloading music. This only being as the policing on piracy had failed over recent years and that it was pointless to continue under a law. "This is clearly the best alternative for consumers and Apple would embrace it in a heartbeat," Jobs said in a statement on Apple's website. EMI has tried this new idea out on a new Norah Jones single earlier this year and so far so good. Not only does this effect music but also the downloading of films and other copyrighted material. DRM has always 'locked' this opportunity.