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article imageLatter-Day-Saints Nix Coffee Shops Mormon Angel T-Shirt

By Carolyn E. Price     Mar 27, 2007 in World
Stand back everyone, the Mormon Church of Jesus Christ of Latter-Day Saints are going after the latte and cappuccino crowd.
Church of Jesus Christ of Latter-day Saints spokesman Scott Trotter said the image of the angel Moroni, a Mormon angel, is a registered trademark and they want the coffee shop Just Add Coffee to cease and desist from selling T-shirts that depict him.
Ed Beazer thinks that would be a shame because: "They've been the best-selling T-shirts we've ever done", said the Just Add Coffee co-owner.
"We don't know if we're going to be able to sell them much longer," co-owner Van Lidell said, "so this might be the last chance for people to get them." The shirts show the angel Moroni with coffee flowing into his upturned trumpet.
The angel Morini is a revered figure of the Mormons and they believe that he appeared to the church's founder Joseph Smith. His depiction on the t-shirt couldn't be more of a slap in the face for the Church of Jesus Christ of Latter-Day Saints because church members are explicitly discouraged from drinking coffee.
The church sent a letter to Beazer telling him that Moroni's image is a registered trademark of the LDS church. "If they provide proof, we're going to comply," Beazer said. "We don't want to break any laws or anything."
Last year, Just Add Coffee starting selling greeting cards about with the angel's image on it and started selling the t-shirts just before last Christmas.
More about Latter-day-saints, Coffee shop, T-shirt