"Divvio" aims to become the king of audio and video

A startup company from Silicon Valley is hoping to be the next king of Audio and Video search.

Founder by ex AT&T chief technology officer and chief information officer Hossein Eslambolchi, Divvio.com is planning on becoming the "google of audio and video search". The software was introduced this week in beta format and searches the internet for music and video's and then sorts them in specific categories such as "Hip Hop", "Fasionista" and "gossip snoop". The company employs 12 people and has a "sqat" office in Silicon Valley. The site is user free, advertised supported and aims at 18-25 year old users. Users create their own "channels" on any subject and then share them with others. Eslambolchi says this is truely target advertising at it's best and users will only be subjected to targeted ad's as opposed to irrelevant ad's like financial service company's. The official version is expected to be release in several months. "Eslambolchi owns several hundred worldwide patents".