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Rapper & Actor LL Cool Jay May Rep Chapstick

By Lisa Angotti     Mar 6, 2007 in Entertainment
Just call him LL "Softlips" Cool Jay. The singer is currently talking with Chapstick about being their new spokesperson.
LL Cool Jay is working on new ways to extend his brand as part of a new campaign launched by Violator Artist Management. But LL isn't the only won working on endorsement deals. Artist 50 Cent is also looking for opportunities to reach a great audience.
"It's an obvious fit. LL has been licking his lips for 20 years," Brand Week quoted a Violator spokesperson. "He will get to speak to people who normally would not pick up Chapstick."
What's next for LL? Vitamins, of course! His book, "LL Cool J's Platinum Body" was released in December last year, and it only makes sense that LL continue pursuing fitness related endorsements to help promote the book. Way to be a positive influence, LL!
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