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article imageNew Revenue Stream For Bloggers: TextMark SMS Alerts

By Chris V. Thangham     Feb 18, 2007 in Business
Readers pay for subscription of news alerts of bloggers via TextMarks and bloggers get paid a portion of the revenue.
TextMarks will announce a new product tomorrow that allows publishers to charge people to receive breaking news and other information via text messages. It’s available now under a new “monetize” tab on the home page of the site.
This is another money making opportunity for bloggers. This is how it works. First the bloggers sign up with a TextMarks account and choose a subscription for the readers either $4.99 or $9.99 per month. It is free for bloggers. Readers of the blog subscribe to alerts of the blog updates by clicking a Flash widget developed by TextMarks and when there is a news alert in the blog, TextMarks sends them an SMS message to their phone.
The service however is currently only available to U.S. cell phone users, using Cingular, Verizon, Sprint or Alltel services. Publishers of the blog will then decide what news is important enough to send out as SMS alerts, otherwise too many alerts will be a problem. TextMarks says up to 100 alerts can be sent per month to subscribers.This is an excellent idea and could be a good revenue generator for blogs and other websites where readers will pay for instant notification of breaking news. MichaelArrington says, the only disadvantage, the huge service fees. Carrier and TextMarks fees eat up around 2/3 of the revenue, so publishers will only receive $3.00 of a $9.00 monthly subscription. Most of the rest goes to the carriers, and TextMarks keeps 15%.
TechCrunch have not tested the system yet but are planning to for their subscribers. It will help active and popular bloggers another revenue stream besides the ads.
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