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article imageIs Wii the Tupperware of Our Generation?

By guj_*     Feb 15, 2007 in Technology
Is the “Wii Party” the Tupperware Party of our day?
The same thing seems to be happening with the Nintendo Wii, except in most cases no one is being paid to shill this system. They are just sharing it with friends who then can’t wait to buy their own. Nintendo consumers have inadvertently become Nintendo marketers. And Nintendo stands to make a bundle off this relationship.
"After securing his own Wii, Smith, who heads new media initiatives at a start-up, organized a "Wii Tournament" that included an hour warm-up session and a trophy for the winner. The invitation told guests: "If you have ever picked your nose or punched someone, you can get in on the fun."
How about you rebels? Is Nintendo’s strategy working?
More about Nintendo, Wii, Tupperware, Generation
 
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