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article imageSam Adams unveils ultimate Beer Glass

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By Chris V. Thangham     Feb 13, 2007 in Business
Boston Beer Co., unveils a special glass today for its Samual Adams Beer lovers.
Boston Beer Co. unveiled a special glass today so customers can savor its Samuel Adams brand beer. Wine lovers have long used crystal stemware to help experience the exquisite nose of a Frenchmerlot or a frisky Australian vin ordinaire, and now the Boston brewer thinks beer connoisseurs have achieved a similar level of discernment when it comes to appreciating state-of-the-art advances in lager delivery-systems.
Boston Beer Co wanted to introduce something special for its beer drinkers so it recruited world-renowned sensory experts to design a special glass. It unveiled today the new Samuel Adams Boston Lager Pint Glass. The glass will be sold in packages of four for $30 at at www.samueladams.com.
One feature of the new glass is a neck-and-lip design that "helps sustain the head of the beer, which enhances the release of signature Noble hop aromas found in Samuel Adams Boston Lager," the company said.
Jim Koch, Company Chairman and founder of the Samuel Adams beer brand says, it is his personal passion to develop a beer glass that elevates beer drinking experience. He claims that this beer glass will give the beer drinkers a full sensory experience by fully showcasing Samuel Adams Boston Lager's complex balance of ingredients malt and hop flavors.
I don't drink beer that much, so I will pass on this offer. Do you like this beer glass design? Maybe Wolfman can test it for us.
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