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'I Love NY' Campaign Could Go High-Tech

By RobotGod     Feb 12, 2007 in World
The famed "I Love New York" campaign may get a new media facelift in the near future. The state is launching an ad campaign Monday seeking marketers to help energize and reinvigorate the brand.
It was introduced in 1977 by Wells Rich Greene, and refashioned by 11 ad agencies over the years. Now they think it needs an upgrade. They say they want to see the campaign take advantage of new media, such as text messaging and podcasts. I wonder what forms this will take. There are alot of possibilities. It is definately a recognizable phrase. How would you use technology to upgrade this idea?
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