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article imageXerox Launching Search Engine To Rival Google

By malan     Feb 9, 2007 in Technology
New "natural language processing" search engine technology allows users to search like they speak
Palo Alto Research Center, the research subsidiary of Xerox Corporation has it's sites set on search engine and they are claiming this "new" kind of search engine could take down search super power Google because it allows users to search in a new way.
Xerox has made a deal with Powerset Inc. a high-profile startup located in San Fransisco, CA who is now developing the new search engine based on natural language processing. PARC has been working on technology in this area for 30 years.
After only one month in business Powerset raised $12.5 million to fund the project. The startup also managed to steal top talent from PARC to join their team. Ron Kaplan who led the development of the natural language processing technology joined Powerset as its chief technology and scientific officer.
So, what's the difference between Google and this new search engine?
Powerset says that the difference lies in the way keywords work. This new technology better understands the words users type in and how they relate to each other. The new engine will accept queries written just as people talk, like "How many games did the Dallas Cowboys win in 1995?" The results of this search will directly answer the question without giving searchers every reference to the words games or 1995.
"Enabling computers to extract meaning and relationships in text... is an incredibly hard problem,"
he said.
While it is true that the only way someone is going to actually rival Google in search engine technology is to come up with a completely new technology, it's going to take a MASSIVE change/update or improvement in order to pull users from Cheers to the progress of search technology and the future of online searching. I for one will be watching for this engine to launch.
More about Xerox, Google, Rival, Search, Engine
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