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Ad revenue deal for MSN casual game developers

By Critical_Conformity     Feb 9, 2007 in Technology
Micrsosft Casual Games will start sharing in-game advertising revenue with developer creating web-based casual games titles hosted on their MSN Games portal.
It's a move that has been described as a "progressive program" which is "designed to help foster increased innovation in the casual games space" and "empowers casual game developers with a much-needed new revenue stream".
MSN's Games portal is one of the web's largest casual games locations and a hot location for internet-based in-game advertising. Developers with titles on the service will get a percentage of the gross revenue made by ads shown during online gameplay for each of their games (either during loading screens or next to a running game).
the five most popular titles on MSN Games participating in the new 'Ad-Share Program' are likely to share nearly $250,000 annually.
Chris Early, studio manager at Microsoft Casual Games, explained: "Casual game developers traditionally operate on a limited revenue model, typically receiving a set fee from downloadable titles or a small royalty associated with game subscriptions.
"Now, by sharing in-game advertising revenue, we're allowing a more diversified business model that gives our partners more resources to create new, innovative titles for the 13 million people we see every month on MSN Games."
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