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article imageReview: ATB stuns on new 'When It Ends It Starts Again' single and video Special

By Markos Papadatos     May 9, 2014 in Music
Global electronic dance music (EDM) producer and DJ ATB released the music video for his single "When It Ends It Starts Again" on May 2.
It is a duet with American singer-songwriter Sean Ryan. The song is a track from his Contact album, which was released on January 24, 2014 on Kontor Records.
The music video deals with a female protagonist (whose looks resemble Oscar-winning actress Jennifer Connelly) that is seen driving away in a car, and she is reminiscing about her wedding day (in happier times), and how things take a downfall in her personal life after that. Midway through the video ATB makes a cameo as the DJ in the nightclub where the lead female is seen dancing. It is a dark music video and she comes to a startling realization towards the end, when she catches her husband in bed with another woman.
It is slightly reminiscent of DJ Armin van Buuren and songstress Jaren Cerf's video collaboration "Unforgivable," which dates back to 2009, especially with the car scene. Being a fan of both of these renowned DJs, that ought to be taken as a compliment.
Ryan's vocals are soulful yet haunting, and they blend well with ATB's electronic rhythm beats.
The Verdict
Overall, ATB shines on this new single and its music video. He proves yet again that he is one of the most underrated producers and DJ that modern trance music has to offer.
This ATB collaboration with Sean Ryan garners an A rating. It deserves to be heard on the radio airwaves in the same fashion that they have embraced such dance collaborations as Zedd's "Clarity," Avicii's "Wake Me Up" and Armin van Buuren's "This Is What It Feels Like," featuring Trevor Guthrie.
For more information on ATB and his new single, visit his official website.
More about atb, Single, Video, When It Ends It Starts Again, Contact
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