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article imageOp-Ed: Jesse McCartney flops with new album 'In Technicolor'

By Markos Papadatos     Aug 9, 2014 in Music
Pop singer Jesse McCartney's latest studio album "In Technicolor" was a major flop from a commercial standpoint, despite favorable reviews from critics.
As reported in The Wire, McCartney's new album sold a mere 7,846 copies in its first week of release, which is a major disappointment for an entertainer of his caliber, especially since he has almost three million fans on Facebook, and he wrote the songs, sang and co-produced that entire project.
In Technicolor debuted at No. 35 on the Billboard 200 all-genre charts and it has tanked to No. 145 on the same charts, after charting for just two weeks. (His previous three full-lengths albums all debuted in the Top 15 of Billboard 200).
It bears to mention that his track "The Other Guy" and the album itself were both well-received by Digital Journal, and he is a gifted musician, and there was never any question as to whether or not he is talented.
A big reason as to why it may have not fared well was due to the fact that this project was released independently, as opposed through a major label, which resulted in his previous studio efforts having a better reception on the charts. Also, his sound on this record has matured, where listeners can recall other major pop and R&B stars, thus perhaps being slightly confused with the musical direction that he is taking, making them hesitant to purchase his new album; moreover, McCartney, now in his late 20s, is no longer the teen sensation that he once was on the television show Summerland, where he starred with Lori Loughlin from Full House and Zac Efron, nor the pop sensation that the teenage girls fell in love with from his "Beautiful Soul" days. That same audience is probably listening to the new songs by such pop groups as One Direction or 5 Seconds of Summer.
Fans in Long Island, New York, can catch McCartney at his show next week on August 16, at The Paramount in Huntington. Perhaps after they see him play live, they will be lining up to the stores to purchase his album, and they should, since it is a good record.
This opinion article was written by an independent writer. The opinions and views expressed herein are those of the author and are not necessarily intended to reflect those of
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