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article imageBand of 8th graders lands Sony record contract

By Alexa Spieler     Jul 13, 2014 in Music
New York - Most 12 and 13 year olds are looking for ways to combat the "beauty" of puberty, but for guitarist Malcolm Brickhouse, bassist Alec Atkins, and drummer Jarad Dawkins (12), they are trying to utilize their two-year, $1.7 million record deal with Sony.
Known as the metal band Unlocking the Truth, the three Brooklyn 8th graders signed onto a deal that'll entail a guarantee of two albums with Sony Music, with the option for more. For the band's first LP, the band has secured a deal with an advance of $60,000, but the band also has the potential to earn a $350,000 advance with its second album.
Unlocking the Truth was discovered on YouTube, similarly to how Justin Bieber began working with Scooter Braun at the age of 13. However, that's not to say that the band's young members didn't put in the grueling hard work necessary for launching a music career. Reportedly, the group was discovered performing in Washington Square Park, a handful of years ago, by Steve Jordan, drummer for Eric Clapton, which led to a series of gigs around the country — including opening for Guns ‘N’ Roses in Vegas, a spot on the Vans Warped Tour, a performance with Queens of the Stone Age next weekend, and an opening slot on Coachella’s main stage.
According to the NY Post, the contract was moderately difficult to navigate and settle on. With the pressing issue of 360-deals overtaking most record deals (the 360 deal entitles record label employees to receive percentages earnings from more than record sales), the boys will get 16-17 percent royalties on their sales, but only after 250,000 records are sold. To put such in perspective — Beyonce's last record sold 600,000 copies, making the expectations high for the Brooklyn-based trio of youngsters.
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