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article imageViewers control screen action: New interactive movie theater fun

By Carol Ruth Weber     Aug 17, 2014 in Entertainment
Audience Entertainment has developed a new gadget coming to movie theaters around the world that welcomes viewers to become a human joystick as part of the big-screen viewing action right from their seat.
Audience Entertainment has created a way to make the dreaded ads into exciting interactive games for movie goers to participate in as they wait for the big picture to begin.
Audience Entertainment makes viewers part of the screen action.
Years ago folks would sit for an entire day taking pleasure in watching double features with no ads and enjoying cartoon shorts as part of the fun movie going experience. The sound of talking over advertisements have replaced the fun cartoons leaving people stressed out as they sit in anticipation for the movie to begin.
Advertisers have taken notice and are now using their ads as a way to engage the audience in interactive fun and competition. Traditional ads will be changed to ads with an interactive component to them when this technology goes broad in the theaters. One's body turns into a human joystick. Through fun movement in their chairs, like moving left or right or waving arms, the new ads will allow the audience to determine the outcome of the ad.
Major advertisers, and their participants, have enjoyed successful case studies.
AE Case: Volvo XC70 Launch- Enjoy watching the audience as they take on their role as human joysticks in a Volvo interactive gaming experience steering a virtual Volvo to score points and win.
Samsung Case Study AE- Samsung has folks waving their hands in the air in a game to compete to see how many Galaxy 3 smart phones they can get to share content by tapping phones together as they appear on the screen.
AE and Volkswagen play together in Shanghai- Audiences in China got to compete in a race controlling Volkswagen's Golf and Scirroco by waving their arms to keep the cars on a track.
Audience Entertainment offers a treat to those visiting their site.
As explained on the website "Audience Entertainment is about interactive storytelling for the connected, digital era. It’s about reaching out directly to the audience, using technology to harness the power of the group... Choose the trailers you want, interact with advertising messages, and even select a preferred ending for the main feature." Aching for a taste of interactive fun, simply visit the website to experience an Audience Entertainment production, choosing your own story for "Gemini II".
By the end of 2014 this fun technology will be in hundreds of theaters in the US and as well as hundreds more globally. Soon people will be racing to the movie theater to make sure they do not miss the exciting action before their movie feature even begins. Stay tuned for the exciting fun to come to a theater near you.
Have fun with the new gadgets that add new excitement to living life. Never be afraid to dance.
More about Entertainment, Technology, Movies, Joystick, viewing audience
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