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Video: Coca-Cola Japan taps into 'JoJo's Bizarre Adventure'

By Can Tran     Jun 12, 2014 in Entertainment
Coca-Cola Japan, celebrating the 20th anniversary of its Georgia Emerald Mountain Blend coffee brand, is tapping into "JoJo's Bizarre Adventure: Stardust Crusaders."
Currently, the Japanese anime series JoJo's Bizarre Adventure: Stardust Crusaders is airing on TV across Japan right now. It is the second season to the JoJo's Bizarre Adventure anime which covers “Phantom Blood” and “Battle Tendency,” the first two acts of the ongoing manga of the same name. However, Stardust Crusaders is perhaps the most popular due to that act (the third act of the manga) being adapted into a 2D fighting game back many years ago. It also set up the dynamic of special psychic manifestations called Stand which were used in future acts of JoJo's Bizarre Adventure.
Coca-Cola Japan, through its canned coffee brand known as Georgia Emerald Mountain Blend, is tapping into the popularity of JoJo's Bizarre Adventure: Stardust Crusaders by cross-promoting with the anime series to promote three flavors of coffee through seven different can designs.
A special commercial has been streamed.
You have the regular version of the coffee that's called Emerald Mountain Blend with Jotaro Kujo, Joseph Joestar, and Muhammed Avdol; you have the low-sugar version of Emerald Mountain Blend with Jotaro & Star Platinum, Noriyaki Kakyoin, and Jean-Pierre Polanreff; and finally, you have Emerald Mountain Blend Black which features antagonist Dio Brando.
If you are a fan of coffee and JoJo's Bizarre Adventure, be on the lookout for these cans come June 24.
It is very common for companies in Japan to cross-promote with notable anime franchises. Just recently, the American-based company Schick cross-promoted with the anime series Attack on Titan to promote the Hydro 5 shaving razor through a series of promos called “Refresh on Titan.”
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