As summer rolls on and vacations are on the minds of many families, will that help? This new version of the Chevy Chase classic film does not feel like it has the same urgent need to see. But, it is August, and the box office slows down, so there is that excuse. But, like it or not, even though Walley World may conjure up nostalgia, it will not translate into huge box office.
So, when the Tuesday numbers for “Vacation” get added into Wednesday figures (that is normal), it adds up to $3.8 million, according to the studio estimates. That is not too good for such a hyped movie. The estimates for the five-day roll out is $22-29 million. That is not good at all.
“Mission: Impossible – Rogue Nation” is looking for a $40-48 million opening for a regular weekend stunt. Tom Cruise is back in another “Mission” and it will win. “Ant-Man” had a weak win in its second weekend and cannot possibly upset this “Mission.” “Pixels” and “Minions” are not going to, either.
Weekend
1. “Mission Impossible” – 3,800 theaters
2. “Vacation” – 3,411 theaters
The appeal to “Mission: Impossible – Rouge Nation” is its PG-13 rating. That will pull in more young men, perhaps. At least that is the hope. It opens tonight (July 30) in 2,800 theaters. It should be noted that when a movie has preview showings, the movie is not in as many theaters as when it opens on the official day.
For many who remember the fist “Vacation” film, it is a case of, why? There really is no need to revisit the in any form. But, the very crowd they are seeking may be on vacations themselves, as they get in one last gasp before school starts.
Looking ahead, one may wonder why “Fantastic Four” is being released in August. The glut of superhero films is here and this may be the first sign. That does not mean it will not do well, and it may be designed to light a spark for August.
Meanwhile, now is the time when many more limited runs emerge. It is time to start thinking award season. The Toronto Film Festival is a great example of Hollywood getting ready for Oscar season. It is here.
