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‘Tomorrowland’ likely to unseat ‘Pitch Perfect 2’

The other one is about “Tomorrowland,” starring George Clooney. It has a great idea for a story, but will it get meddled up like these type of films often do?

Clooney and company seek out to explain the mysteries of place that looks very familiar to everyone. In other words, a place like Disneyland or Disney World. Go figure.

“Tomorrowland” has potential, but this one may need word-of-mouth. But, it is a Disney film and that alone will help boost it. Plus, it is a family film and that alone will make it the likely winner this weekend. Oftentimes a family film wins despite the overall product being good. It just seems to win no matter what.

It is a holiday weekend in the United States and that means, of course, different numbers. There will be the three-day normal weekend and then the four-day holiday ones.

It will not be a blockbuster weekend, either way. With an estimate for the four-day of $40 million for “Tomorrowland,” that is not huge by any means. Again, not that impressive for a year that has seen huge opening weekends.

Weekend
1. “Tomorrowland”- 3,972 theaters
2. “Poltergeist” – 3,200+ theaters

Meanwhile, a classic horror tale is getting a remake and that is not always a good idea either. With “Poltergeist,” many know it and love it so tampering with it may not be wise. A remake is one thing, but just using the title and changing the whole thing is another. It is often better to leave it alone. We will see but a gut feeling is that leaving it alone would have been the better option.

But, back to last week’s over-achieving film, “Pitch Perfect 2.” Its take last weekend was an eye-popping $69.2 million for what was really just an episode of “Glee.” But, it scored, but now, one may wonder if those who wanted to see it already have done so. That would spell doom and a larger than usual drop.

With the overall box office enjoying a banner year so far, the films that win grab those headlines, but those that fail, fade away fast. Last year, there were many big hits, but the failures hurt and sent the box office backwards. This year, that does not seem to be the case, but it is the sequels, superheroes and remakes that are scoring.
New ideas and better overall films are getting left out.

For example, the cream of the crop at the Oscars proved that as the show was the lowest rated in years. People, right now, like the sequels and super heroes at the box office, but that doesn’t help those who want fresh ideas and really good story lines, and acting.

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Written By

Chris is an award-winning entrepreneur who has worked in publishing, digital media, broadcasting, advertising, social media & marketing, data and analytics. Chris is a partner in the media company Digital Journal, content marketing and brand storytelling firm Digital Journal Group, and Canada's leading digital transformation and innovation event, the mesh conference.

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