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article image'The Equalizer' crushes competitors for an easy win

By Tim O'Brien     Sep 28, 2014 in Entertainment
A true movie star in Denzel Washington took over the box office with relative ease as "The Equalizer" pummeled the competition.
With $35 million, "The Equalizer" also beat some early projections by making more money, which is always good news. It beat newcomer "The Boxtrolls" and last weekend's winner, "The Maze Runner."
But, "The Boxtrolls" did not finish in second. That spot belongs to Dylan O'Brien and "The Maze Runner." It was a battle, as was noted in the preview. According to studio estimates, "The Maze Runner" landed in second with $17.5 million and "The Boxtrolls" took in $17.2 million.
The R-rated "The Equalizer" was in less theaters than "The Boxtrolls." One more reason that proves the movie star status of its star. Washington takes over the role created by Edward Woodward on TV in the 1980s and did it in his style. Washington was also in a TV series in the 1980s, "St. Elsewhere."
But, Washington's movie career is on a different level. From his Oscar-winning roles in "Glory" and "Training Day," to "Philadelphia" and "Crimson Tide," he is consistent. On that note, "Sony wants a sequel to "The Equalizer." Looking a list of Washington's films, a sequel does not pop up.
1. "The Equalizer" - $35 million
2. "The Maze Runner" - $17.5 million
3. "The Boxtrolls" - $17.25 million
Now, some may tout the idea that "The Boxtrolls" fared well considering it is a stop-motion animated film. That is true, but for some, they may feel like it should have done better. But, this is September and getting more people, including families, back to the theaters, is not easy. Be happy with that $17.25 million.
The film played more to a female audience, said The Wrap.
For Laika Animation, though, it was their best ever opening, so hail to them. But, back to the appeal of Washington. Some may be surprised at the easy win for "The Equalizer," but those who went are not likely swayed by Facebook posts and social media buzz. They went to a movie that starred someone they liked because of his past work. That works for stars like Denzel Washington.
How they did market to social media was through Eminem and the movie soundtrack. That directed approach far outweighs a hodgepodge approach of many social media marketing plans. The following Eminem has along was the key.
The film also had another draw in its costar, Chloe Moretz. The film saw 65 percent of its audience over the age of 30, noted The Wrap.
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