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article image'The Amazing Spider-Man 2' will spin an easy win

By Tim O'Brien     May 1, 2014 in Entertainment
UPDATE: After Friday's numbers for "The Amazing Spider-Man 2" are tallied, it looks like the $90-95 million take is on the mark. It hauled in $35 million on Friday.
It just may hit in the middle with $93 million, domestically. Take note that the number does include the Thursday early showings.
Earlier Update: With a potential huge opening as "The Amazing Spider-Man 2" and "Captain America" before it, the tracking as the weekend progresses is the story. Thursday night's showing of "Spider-Man 2" nabbed $8.7 million.
The total film count was well over 4,000 as well and that is more than just a wide release. The theater count as of today now stands at 4,324, domestically.
Original story: "The Amazing Spider-Man 2" sits alone among the new wide releases on purpose. There is no reason to put anything against it.
The take for the weekend is looking to be around $90-95 million and if it climbs higher it will best "Captain America: The Winter Soldier" as the year's best opener to date. The film will surely be review proof the first weekend out. It will be the second week and word-of-mouth that will tell the tale over the long haul. The fan-base will be the true test, however.
While already putting up some fine numbers overseas, the North America market is what matters more still. Not necessarily for the ending box office since those overseas numbers often mean hit or miss, and the percentage is usually higher. It is for credibility and stature in the United States that still holds more weight.
"The Amazing Spider-Man 2" will be in over 4,000 theaters and that alone will spell big numbers. It stars Andrew Garfield as Spider-Man and Emma Stone as Gwen. Jamie Foxx is the foe as Electro. It really comes down to a simple idea for the audience. Do you want to spend time watching what looks like the same style film over and over, as Spidey weaves his web and flies around between tall buildings?
The mixed reviews offer very little with this one as it means people are all over the map.
1. "The Amazing Spider-Man 2" - 4,000+ theaters
2. "Walk of Shame" - 50 theaters
3. "Belle" - 4 theaters
It is also a time to have a lesser film take notice and do well as counter-programming, so all eyes can turn to "Heaven Is For Real" or even "The Other Woman" again. The superhero glut is not being talked about quite yet, but it has to enter the picture soon, one would think. As Spidey gets a couple weeks in the headlines, it will then be a theme from the past in "Godzilla." It has been quite a few years when a good old-fashion monster disaster flick emerged.
But, then come the superheroes again and again and again. You get the picture. Even though one may not be on the big screen, casting and production of the movies take over the headlines. Many say the faith-based movies are making a splash, but the superhero film is making the box office achieve those record numbers over the last few years. Add in other series-style movies, and you have a glut. Which is a good one so far, but something has got to give and single movies with a story and good acting, have got to become popular again. It will happen. Not just for award season fodder, either, but big office numbers.
Comedies will try all summer long as "The Other Woman" started that ball rolling. But it will get smoked by "Spider- Man 2." Coming soon are "Blended" and "A Million Ways to Die in the West."
With "Walk of Shame," timing is everything. Try having a one night stand the night before a big interview. Then look for the laughs to follow. That opens this weekend, too. The film stars Elizabeth Banks. "Belle" gets the real limited release and a gut feeling is it will do some really good per screen average business.
Note: Tonight is another night where this author is giving a choice between one screen 3D and the other in 2D to see which one people like more. Given a choice, it is up to them. The author preferred the 2D version (yes, both were screened).
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