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article image'Spy' wins but 'San Andreas' stays solid

By Tim O'Brien     Jun 7, 2015 in Entertainment
A weekend that fell in line with projections is what it looked like at the box office. That may seem like a boring idea, but it means a lot.
All is well but that means the weekend was a bit slow, to be honest. With "Spy" winning and taking down "San Andreas for the win, the total was $30 million (update with actuals, 6.8.15, $29 million). "San Andreas" held darn good with $26.4 million for second. The two newcomers could not beat out the Dwayne Johnson earthquake flick. But, in the end it was comedy and laughs that helped "Spy" take the title this weekend.
It surely helped that Melissa McCarthy was the star of "Spy" and word-of-mouth moved it. A strong female lead in an R-rated comedy is needed and she provided that punch. Meanwhile, females pushed it to the top as well. That demographic has the power and that can work both ways. It could have been bigger, but the overall box office was not that impressive this weekend, domestically.
1. "Spy" - $30 million (update, 6.8.15 actuals - $29 million)
2. "San Andreas" - $26.4 million
3. "Insidious: Chapter 3" - $23 million
The Wrap reported that the female audience was out in force this weekend, with one exception. That would be "Entourage," which was dominated by men.
The HBO series "Entourage" was turned into a movie and the small budget means it is a hit, but, in reality, it only played well in the east coast. The west coast did show up, too, but it was the east that was its main audience, as expected. It leaned heavily male as well. It made $17.8 million and that was for five days as it opened early. That is the reality of that film. It could not break into the top three with five days added to its total. OK, four days if one does not count the Tuesday start.
"Insidious: Chapter 3" played well with the younger female crowd while "Spy" leaned real heavy toward the females, too. The females dominated the crowds this weekend and they are the ones that makes the box office tick, for the most part. When a movie like "Entourage" comes out, it gets big play and headlines, but it was not near the top at all.
Meanwhile, when a superhero opens, and is huge, the males dominate, but it is the females that make it record-breaking. McCarthy and "Spy" was a comedy, with a strong female lead and it worked for that demographic. If it played like a date movie, it would have been much bigger and beat projections.
It did not do that this weekend it was a hit for those who do the projections and estimates. It was a rocky road of late to get it right.
More about Box office, Hollywood, Money, san andreas, Spy
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