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article imageSony gets $15 million from The Interview online

By James Walker     Dec 29, 2014 in Entertainment
Sony has announced that its controversial comedy film about the assassination of North Korean leader Kim Jong-Un has raised over $15 million in revenue from online streaming services since it became available on Christmas Eve.
Originally cancelled after Sony's computer systems were attacked at all levels by hackers believed to originate from North Korea, the move was reversed after many saw it as an example of the USA yielding to foreign demands. Even President Obama interpreted it as such, urging Sony to rethink the decision and saying "We cannot have a society in which some dictator someplace can start imposing censorship here... because if somebody is able to intimidate folks out of releasing a satirical movie, imagine what they start doing when they see a documentary that they don't like, or news reports."
Sony has also made around $1million from ticket sales to see the film in 331 small cinemas across the USA. Shown over Christmas, Sony allowed theatres to show the film if they wished to.
The satirical production cost Sony $90 million to make. Neowin points out that combined only $16 million has been recovered from viewings so far though, indicating that this could be a huge loss for the company beyond the devastation caused by the recent hack of the entire company network.
The "vast majority" of the $15 million created by online streaming originates from YouTube and Google Play where it can be watched online or on Android mobile devices. Those who watch on the go often prefer locally-stored videos to save on their mobile data allowances but users in Asia have been able to view YouTube offline since recently to create a more DVD-like effect; those in other nations can replicate the effect with YouTube download apps for Android.
Sony's announcement comes shortly after Apple agreed to make the Interview available on iTunes, making it accessible to another large paying audience. As per other outlets like Google Play, YouTube and Xbox Videos, the film will cost $6 to rent or $15 to own - a reasonable price for a feature-length movie.
Reviews on the controversial film vary, with some viewing it positively and others seeing it as crude. Either way, it looks like Sony still needs to earn some more money to write off their $90 million expenditure on it.
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