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article imageOp-Ed: 12 days of Christmas? Not for iTunes

By Tim Sandle     Dec 28, 2014 in Entertainment
For the past three years Digital Journal has showcased some of the top iTunes giveaways from Apple during the 12 days following Christmas. Not this year, however, since Apple has called time on the promotion.
Apple's iTunes has given away a range of free content for the past five years, with the promotion running over the 12 days of the Christmas period. For the nostalgics among you, Digital Jounral showcased the best of the 2013, 2012 and 2011 content. The giveaways have consisted of iOS apps, music, films and books. Last year - or rather January 6 this year - saw the run end with a giveaway of "Sweet Summer Sun — Hyde Park Live" by the Rolling Stones.
Apple was expected to continue this tradition this Christmas, however we are sorry to report that Apple has cancelled 12 Days of Christmas this year. The reason for Apple's ending of the popular freebies is unknown, the corporation has failed to issue any statement despite various comments being made on official Apple forums. Some have noted that Apple now has a new head of retail called Angela Ahrendts, so perhaps the lack of free content is a new marketing strategy? In this context, Apple skipped any Black Friday and Cyber Monday promotions this year.
With the iTunes giveaways, Macworld speculates that the reason is perhaps because there are so many free apps available on the App Store. Why give away something extra free? However, Apple has previously given away music tracks and movies which are not often provided ex gratis.
It might also be that the heavy criticism that Apple received for giving away U2’s latest album made the company wary. However, with this, people were no annoyed by free content, more so because Apple imposed the music on iTunes users by adding the album to each persons account.
Whatever the reason many iTunes users, if the forums are anything to go by, are little cross and Apple's lack of participation in the season of goodwill has been keenly noted.
This opinion article was written by an independent writer. The opinions and views expressed herein are those of the author and are not necessarily intended to reflect those of DigitalJournal.com
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