Last weekend's winner
,"Guardians of the Galaxy," also remained strong and finished in second with $41.5 million. Those top two films added a sweet one-two punch for the box office.
The Michael Bay produced
"Ninja Turtles" not only beat expectations, but they snubbed their collective shells at critics and those who insist on hating all things related to pop culture. Sometimes a movie is there to simply entertain the audience. Not only with its fans base, but for nostalgia purposes, or for a night out.
Going in, "Ninja Turtles," starring Megan Fox, was looking at around $40 million, and then it was upped to around $50 million and it just kept climbing and settled in at $65 million. It scored with younger kids but those who grew up with it came out as well. That is perhaps the key to the over-achieving nature of the film.
When one movie
does well it can help the next film that opens the following weekend do pretty darn good, too. Many times going to a movie becomes trendy or a habit. When one goes, the need to go again is deeper. If one loses the habit, the box office suffers.
1. Teenage Mutant Ninja Turtles" - $65 million
2. "Guardians of the Galaxy" - $41.5 million
3. "Into The Storm" - $18 million
Much like last weekend
when "Guardians of the Galaxy" beat projections, "Ninja Turtles" did the same this weekend. It did not reap the same numbers as "Guardians" or even a movie that beat expectations earlier this year in "Godzilla," but the total for "Turtles" is impressive.
Even "Into the Storm" came
in a little better than anticipated.
With the box office hitting the skids a few weeks back, with "Teenage Mutant Ninja Turtles" and "Guardians of the Galaxy," the summer has been saved, but overall, the box office is still down 15 percent, as The Wrap
noted. They also indicated that the audience was primarily male (61 percent). Of that, 45 percent were under the age of 25.
As August approaches, it usually slows down, and after the downturn in July, it could have been devastating, but a huge sigh of relief could be heard coming from Hollywood. But, September still looms and that month is always slow.
What is next? Well, “Ninja Turtles 2” will be ready to roll on June 3, 2016.