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article image'Ninja Turtles' eats it up for another win

By Tim O'Brien     Aug 17, 2014 in Entertainment
It was a repeat win for "Teenage Mutant Ninja Turtles" as it left the newcomers without a top slice of the pie. For "Ninja Turtles," that pie is pizza and their take this weekend is an estimated $28.4 million.
In second was the still solid "Guardians of the Galaxy." Since those two were released, it has proven a good one-two punch for sure.
"Let's Be Cops" was third with $17.7 million. However, it opened early so the total for that film is now at $26.1 million. "Expendables 3" was fourth $16.2 million while "The Giver" settled for $12.7 million. The newcomers waged battle with each other but the two films out already were by and far the ones to see.
The all-star and older casting plan of "Expendables 3" did connect with that demographic, but not many others. Actually, males dominated the audiences and the cast. The cast includes Sylvester Stallone, Jason Statham, Antonio Banderas, Wesley Snipes, Dolph Lundgren, Kelsey Grammer, Mel Gibson, Harrison Ford and Arnold Schwarzenegger. It was noted that the audience was 61 percent male. Of that number, 66 percent over the age of 25.
"Let's Be Cops" stars Damon Wayans Jr. and Jake M. Johnson as fake cops and perhaps too closely released to "22 Jump Street" for some.
Weekend
1. "Teenage Mutant Ninja Turtles" - $28.4 million
2. "Guardians of the Galaxy" - $24.7 million
3. "Let's Be Cops" - $17.7 million (total, $26,1 million)
4. "The Expendables 3" - $16.2 million
5. "The Giver" - $12.7 million
Budgets, of course, matter when looking at whether a film will be deemed a success. For "Let's Be Cops" that would be yes, but for "Expendables 3," the jury is still out. But for here, domestically, it is a flop.
One interesting item that The Wrap noted was "Ninja Turtles" added theaters in its second weekend. That doesn't happen all the time considering movies usually drop around 50 percent. That still happened, as "Ninja Turtles" did drop even bigger than that, but still, with added punch, it stayed on top.
"Guardians of the Galaxy" is surely a pleasant summer surprise and the take for its third weekend out may be a better sign for the box office than the repeat win for "Ninja Turtles." But, with "Ninja Turtles" over-performing by so much in its first weekend, the last three weeks feels much better than it could have.
The per screen average film to track was "The Trip to Italy" with a take of $71,600. That makes for a $23,867 per screen average. Not bad at all, and the numbers front for Steve Coogan and Rob Brydon, comedians who take to the road.
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