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article imageMarvel pushes the Star Wars envelope with updated reprints

By Nicole Weddington     Dec 19, 2014 in Entertainment
With over a year until the release of Star Wars: The Force Awakens, Marvel Comics has announced plans to reprint the comic book adaptations of the earlier films to the movie release on December 18, 2015.
The original Star Wars comics were printed in 1977 and Marvel has already announced the reprints will be done in an oversized, hardcover graphic novel format with new coloring by Christ Sotomayor and new cover artwork by Adi Granov.
The reprinted comics will have a release day of May 2015.
“With new Star Wars comics being published by Marvel in 2015, we’re proud to look back on this exciting remastered adaptation of the original film, with remastered adaptations of The Empire Strikes Back and Return of the Jedi coming later in 2015,” said David Gabriel, Marvel’s Senior VP of Sales and Marketing, in a statement.
The news follows Marvel’s announcement that the first issue of its new Star Wars comic book series, set in the time between Star Wars and The Empire Strikes Back has already generated over one million preorders prior to its January 2015 release. The new comic series will be the best-selling comic book in the last 20 years.
When asked about the popularity in sales of the Star Wars comics, Gabriel said to, “Biggest factor I'd have to say is the strength of the Star Wars brand and the excitement that the Lucas folks have been able to create for the franchise. Though the folks behind the scenes have been working on the title for over a year, we've only been working for about two months selling issue one.”
The new comic series and the reprinted version of the original Marvel comic book series are part of Marvel’s Star Wars publishing initiative for 2015. Marvel has an ongoing Darth Vader series and a Princess Leia mini-series already in print. All three of the comics are set in the original trilogy timeline.
More than that, Marvel is a company that has a long history of licensing its characters to toy manufacturers, video games and movies. These are eclectic and can range from Spiderman theme slot machine games to its special 75th anniversery comic book.
The comic book publishing rights to Star Wars were reacquired from Dark Horse Comics after Marvel comic’s owner Disney bought the Star Wars franchise.
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