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article image'Home' takes down 'Get Hard'

By Tim O'Brien     Mar 29, 2015 in Entertainment
'Home' took down the comedy duo of Kevin Hart and Will Ferrell at the box office. They made it looks easy, too. "Get Hard" is R-rated and in less theaters, but the animated flick overachieved.
That will not last as all eyes have already turned to "Fast and Furious 7" as it starts its engines April 3. However, "Get Hard" had much more promotion than "Home," yet the Dreamworks animated film easily won. Perhaps cabin fever has really set in for families and thus, they went to any movie to keep the kids busy. The PG-rated "Home" went home with $52.11 million.
In second was "Get Hard" with $33.06 million.
In many parts of the United States, it was spring break for the school kids (and college). So, they had something to see. At least the family crowd. Whether or not the movie was good, they went. Which can be disturbing in itself, but that would be a story for another day.
"Home" not only won, it went over estimates by around $20 million. That seems to be happening more and more and is a story as well. The way in which certain films are trending means they will beat that and do much more business. Tracking social media trends has changed the way to estimate a film's opening.
"Home," with voices by Jim Parson and Jennifer Lopez, among others, did take advantage of a spring break crowd, and perhaps the same audiences have already seen "Cinderella" and "Insurgent." The crowd that saw "Home" will not be going to see "Get Hard" either.
Oh, by the way, the full title is "The Divergent Series: Insurgent."
1. "Home" - $52.11million
2. "Get Hard" - $33.08 million
3. "Insurgent" - $21.54 million
4. "Cinderella" - $17.4 million
But, "Get Hard" was R-rated so that was a solid effort for a second place finish. But for "Home" to overachieve so much means families needed to get out. The word-of-mouth helped it, too. From those families, it had to be positive, too.
"Get Hard" started out ahead of "Home" after Thursday but when those totals were added to Friday, "Home" took the lead and never looked back.
The horror film "It Follows" was never expected to battle for the box office crown, but rather, attempt to score in its limited run, It did that. Its total is now $4.76 million after grabbing $4.02 million.
"Serena," starring Jennifer Lawrence and Bradley cooper, earned $111,000.on 60 screens. The film is already being seen with On Demand.
Finally, "While We're Young" was only in 4 theaters and scored a whopping $60,500 per screen average.
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