As Hollywood play-makers are wheeling and dealing
in Toronto as the film festival plays out, the numbers this weekend may make them wince. The good news is that the summer surprise is still No. 1 - "Guardians of the Galaxy."
The consistent nature
of tapping into the marketing of "Guardians of the Galaxy" needs to be noted as this has become a powerhouse. Some gut feelings and smart marketing played out at theaters and that surely helped make this better than anticipated and expected. The Disney/Marvel connection kicked on this. For a movie to start at No. 1 and then drop to the second spot for a couple weeks, and then pop back to No. 1 and stay, is no easy task.
1. "Guardians of the Galaxy" - $10.16 million
2. "Teenage Mutant Ninja Turtles" - $6.5 million
3. "If I Stay" - $5.75 million
4. "Let's Be Cops" - $5.4 million
tanked, so it get the latter part of this story as well. "The Identical," as noted
in the preview story, would not beat the top films - and it did not come close.
In fact, it landed with a thud. It grossed a dismal $1.91 million. That is brutal even for a the not-so wide release
of it. The story echoes Elvis but is not tune. It is about twins who end up being raised by separate parents but yet both want to be singers. Take it from there and one can guess what happens next. The guess was that people didn't care to see what happens next.
"Ninja Turtles" and "If I Stay" round out the top three.
"Let's Be Cops" is in fourth. So, all holdovers are still the movies people went to see, if they went at all.
Yes, first full weekend
of the NFL and even college football can be the reason. Plus, weather matters. In many places, people want to squeeze in one more outing before fall and winter explode. A nice weekend in September and October and look out box office, the pinch will come.
One last note is that Paramount has announced
that "Terminator 2" will be released on May 19, 2017 and "Terminator 3" is set for June 29, 2018.