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article image'Guardians of the Galaxy' on top as box office hits the brakes

By Tim O'Brien     Sep 7, 2014 in Entertainment
The loud screech that was heard this weekend was the sound of the box office putting on the brakes. It was expected but that doesn't make it better.
As Hollywood play-makers are wheeling and dealing in Toronto as the film festival plays out, the numbers this weekend may make them wince. The good news is that the summer surprise is still No. 1 - "Guardians of the Galaxy."
The consistent nature of tapping into the marketing of "Guardians of the Galaxy" needs to be noted as this has become a powerhouse. Some gut feelings and smart marketing played out at theaters and that surely helped make this better than anticipated and expected. The Disney/Marvel connection kicked on this. For a movie to start at No. 1 and then drop to the second spot for a couple weeks, and then pop back to No. 1 and stay, is no easy task.
Weekend
1. "Guardians of the Galaxy" - $10.16 million
2. "Teenage Mutant Ninja Turtles" - $6.5 million
3. "If I Stay" - $5.75 million
4. "Let's Be Cops" - $5.4 million
The newcomer tanked, so it get the latter part of this story as well. "The Identical," as noted in the preview story, would not beat the top films - and it did not come close.
In fact, it landed with a thud. It grossed a dismal $1.91 million. That is brutal even for a the not-so wide release of it. The story echoes Elvis but is not tune. It is about twins who end up being raised by separate parents but yet both want to be singers. Take it from there and one can guess what happens next. The guess was that people didn't care to see what happens next.
"Ninja Turtles" and "If I Stay" round out the top three. "Let's Be Cops" is in fourth. So, all holdovers are still the movies people went to see, if they went at all.
Yes, first full weekend of the NFL and even college football can be the reason. Plus, weather matters. In many places, people want to squeeze in one more outing before fall and winter explode. A nice weekend in September and October and look out box office, the pinch will come.
One last note is that Paramount has announced that "Terminator 2" will be released on May 19, 2017 and "Terminator 3" is set for June 29, 2018.
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