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article image'Furious 7' is still in the fast lane

By Tim O'Brien     Apr 9, 2015 in Entertainment
It will be smooth driving once again for "Furious 7" at the box office. The second weekend for the fast-paced film sees no sign of slowing down.
One easy way to figure it out is to take the usual drop of around 50 percent. That shows that it will be huge again. The total last weekend was around $147.2 million (when the actual figures settled in). So, a 50 percent drop would have it at around $70-80 million.
With those big numbers being piled up by "Furious 7," one should not only attribute that to the death of Paul Walker so much. Sure, the first weekend had that going for it, but just how much? The solid promotion team and the rest of the cast has to figure in that, too. Vin Diesel and company drove this one to the bank.
"One Last Ride" was used to promote the film, whether or not it will be or not. Just saying that implied it and that is all that matters. Walker's death surely had a curiosity factor to it, but maybe not so much for the second weekend.
In reality, there is only one wide release in "The Longest Ride." The movie is based on the book by Nicholas Sparks, it is the relationship of two people taking different paths in life. It stars Scott Eastwood and Brittany Robertson and features Alan Alda.
1. "The Longest Ride" - 3,300 theaters
2. "Desert Dancer" - 25 theaters
"Desert Dancer" stars is set in Iran and is a dance drama and it opens in limited release this weekend.
Another small film, "Lost River" boasts the fact that it was written and directed by Ryan Gosling, while two other limited releases are "The Clouds of Sils Maria" and "Ex Machina."
Looking down the line, the pattern at the box office seems set. When a big blockbuster opens like a "Furious 7," it explodes. When "Avengers: Age of Ultron" opens, it, too, will be huge and likely beat the opening numbers of "Furious 7." However, when a movie tanks, it does hard, over the last few years.
The box office is really good and not so hot and that can make the studios antsy. When the overseas figures come in, that is spelling relief, too. Perhaps the days when the domestic box office tells the tale and grabs more headlines, are over.
But, this is still the spring season for Hollywood, but for now, "Furious 7" is the top dog for the year, domestically, as it has passed "Cinderella." Yes, "Cinderella," not "Insurgent" or "Fifty Shades of Grey." Not even "American Sniper," which sees its box office take go into 2014. It made most of its money, however, in 2015.
Meanwhile, for the first time ever, all the "Star Wars" films are available beginning April 10. For a deal, head here.
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